How Horlicks maximised their visual storytelling with Base Studios’ kitchen sets.

In today’s market, standout visuals are essential for brands to capture audience attention and tell their stories effectively. Horlicks recently made use of Base Studios to create visually stunning content using our versatile, mix-and-match kitchen sets. The result? A seamless production experience and impactful imagery that resonated with their audience.

Here’s how Horlicks elevated their video and photography campaigns by choosing Base Studios.

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The challenge: bringing warmth and authenticity to life

Horlicks wanted their visuals to give a comforting essence their product represents. Whether it’s a busy mum preparing a nutritious drink for her kids or a cozy moment shared with family, the content had to feel genuine yet aspirational. The team needed kitchen sets that were:

• Customisable: To align with different lifestyle scenarios and demographics.
• Efficient: Quick to set up and adapt for back-to-back shoots.
• High-quality: Photogenic and reflective of real home environments.

The Solution: Base Studios’ kitchen sets

Base Studios’ mix-and-match kitchen sets provided the perfect solution. Our sets are designed with versatility in mind, enabling brands like Horlicks to create dynamic and diverse visuals without the hassle of sourcing multiple locations. With three door front styles and five counter tops, there are numerous looks to choose from. 

Key features Horlicks loved:

• Modular design: The ability to mix and match components allowed the team to create different looks—from a busy family household to cosy traditional styles—all in one location.
• Efficiency: Our sets are engineered for rapid assembly, helping Horlicks get the most out of their day. Keeping the production schedule tight and within budget.
• Photogenic details: Every element, from countertops to cabinetry, is crafted to look stunning on camera, ensuring that every shot highlighted the brand’s story.

The Results: A Streamlined Shoot with Stunning Outcomes

Thanks to the flexibility and functionality of our kitchen sets, Horlicks achieved:

• Efficient Production: The team was able to shoot multiple scenes in a single day, cutting down on time and logistical headaches.
• Authentic Visuals: The adaptable sets helped create relatable yet aspirational kitchen environments, perfectly aligning with Horlicks’ brand identity.
• Increased Engagement: The final visuals resonated with their audience, driving engagement across both video and photography campaigns.

Why Base Studios is the go-to for brands

At Base Studios, we understand that every brand has unique storytelling needs. That’s why our spaces and sets are designed to be as flexible and high-quality as your creative vision demands. From kitchen sets to lifestyle backdrops, we’re here to help you bring your ideas to life with ease.

Whether you’re shooting for a national campaign or creating social media content, our easy-to-build, customisable sets can help you achieve stunning results. Drop us a line at bookings@deadpixelfilms.com for our availability, to learn more and book your next shoot at Base Studios.

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